TVS Jupiter — Brand Identity
Freedom on Two Wheels
“National commercial film for TVS Jupiter — coordinated shoot floor operations, multi-unit vehicle tracking logistics, production schedules, and supported the director on set.”
The Rhythm of Everyday Commutes
Automotive commercials are notorious for showing hyper-masculine bikes tearing through mountains at impossible speeds. But real life is the everyday commuter waking up before dawn into the cool morning air. Working as Assistant Director on set, our focus was coordinating tight dawn call-sheets and multi-vehicle tracking setups to capture that precious ride to work — that rare, peaceful pocket of solitude where you are alone with the open sky.
Precision On The Floor
Coordinating tracking rigs in golden 35mm anamorphic morning light, managing shot logistics, and supporting the director to capture natural moments of urban movement. When the campaign aired nationwide, it resonated deeply because it honored the quiet dignity, freedom, and resilience of everyday riders.
Aired across national broadcast and digital channels with widespread audience resonance for its grounded humanity.
The Complete Gallery (4 Frames)
